Honour the past and inspire the future by championing British heritage.

Safety in Numbers: Historically, belonging to a group increased chances of survival. Groups provided protection from predators, shared resources, and improved hunting or gathering efficiency.

Reproduction and Continuity: Groups facilitated mating opportunities and the raising of offspring, ensuring the continuation of genes.

Sense of Identity: Groups help individuals define who they are. Being part of a group provides a sense of identity, purpose, and belonging.

Social Validation: Humans seek approval and validation from others. Being accepted by a group reinforces self-worth and reduces feelings of loneliness or insecurity.

Emotional Support: Groups offer comfort, empathy, and encouragement during challenging times, fulfilling the need for emotional connection.

Shared Beliefs and Values: People are drawn to groups that align with their beliefs, values, and goals. This creates a sense of unity and shared purpose.

Social Learning: Groups provide opportunities to learn from others, acquire new skills, and gain knowledge through shared experiences.

Reduced Uncertainty: Being part of a group can reduce feelings of uncertainty by providing structure, norms, and predictability.

Cultural Norms: Many cultures emphasize the importance of community and collective identity, encouraging individuals to seek group membership.

Social Pressure: The fear of exclusion or rejection can motivate people to join and conform to groups.

Oxytocin and Bonding: The hormone oxytocin, often called the "love hormone," plays a role in social bonding and attachment, reinforcing the desire to connect with others.

Brain Reward System: Positive social interactions activate the brain's reward system, making group membership feel rewarding and pleasurable.

Resource Sharing: Groups often provide access to resources, information, and opportunities that individuals might not have on their own.

Achieving Goals: Collaborative efforts in groups can help achieve goals that are difficult or impossible to accomplish individually.